Under eye concealer is such a key product whether you are wearing a full on smokey eye or just mascara. The skin around the eye area is thin and delicate, everyone has some degree of darkness there so don't feel like your the only one! Make sure your getting enough sleep and drinking loads of water which will help with brightening up under the eyes naturally, otherwise don't fret. We have concealer!
I had heard a lot of Bloggers and YouTubers raving about the It Cosmetics Bye Bye Under Eye concealer so I thought I might as well give it a try. I ordered mine off www.beautylish.com with a few other products so my shipping was free and it arrived the week after.
So the product itself comes in a squeezable tube which makes life easy and a little bit goes a long way, ideal. The texture of this concealer is super moisturizing but it sticks really well to your skin and it is full coverage. It definitely needs to be set with powder but that's not a bad thing, too many concealers are really drying and end up looking cakey and patchy. The colour is more on the pink side but is neutral enough to wear on it's own, where as with my Bobbi Brown Corrector which is pink based, it needs a yellow based concealer over top to balance out the colour.
Application wise I first applied with my finger by dotting it on and then used a damp Beauty Blender to blend it out, because the texture is quite sticky the dampness of the Beauty Blender helps it to move the product better and also to look more even. Below is a before and after of my eye (the after is not retouched) and also a colour comparison swatch.
Swatches Left - Right; NARS Creamy Concealer in Custard, It Cosmetics Bye Bye Under Eye Concealer in Neutral Medium, Bobbi Brown Correcter in Bisque.
As you can see when they are side by side the Bye Bye Under Eye is a mix of the two other colours. I normally use Bisque to correct the blue under tone in the corner of my eyes and then NARS concealer over top, being able to use just one product is much easier. In the after picture of my eye I have set the concealer with the Laura Mercier Translucent Loose powder and also concealed my lid with the NARS Creamy Concealer to cancel out the redness (excuse my naked eye!) If your unsure where to put your concealer, I wrote a blog post with photos of how and where the best place is to apply it here.